Caindo na Real

Fundamental para todo profissional que atua em TIC.

Leia! 

http://gettingreal.37signals.com/GR_por.php

Let's work?

The focus of 37signals' e-book "Getting Real" is instructing programmers on how to build a successful web application.
But you don't need to be a programmer to benefit from the wisdom. Here are some excerpts that any creative person can apply to their work. 

EMBRACE CONSTRAINTS
Let limitations guide you to creative solutions. There's never enough to go around. Not enough time. Not enough money. Not enough people. That's a good thing.
Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.

MEETINGS ARE TOXIC
Don't have meetings. Do you really need a meeting? Meetings usually arise when a concept isn't clear enough. Instead of resorting to a meeting, try to simplify the concept so you can discuss it quickly via e-mail or online chat or Campfire. The goal is to avoid meetings. Every minute you avoid spending in a meeting is a minute you can get real work done instead.
For those times when you absolutely must have a meeting (this should be a rare event), stick to these simple rules: Set a 30-minute timer. When it rings, meeting's over. Period. Invite as few people as possible. Never have a meeting without a clear agenda.

"DONE"
Start to think of it as a magical word. When you get to "done," it means something's been accomplished. A decision has been made and you can move on. "Done" means you're building momentum.
Accept that decisions are temporary. Accept that mistakes will happen, and realize it's no big deal as long as you can correct them quickly. Execute, build momentum, and move on.

IT SHOULDN'T BE A CHORE
Your passion-or lack of-will shine through. The less your app is a chore to build, the better it will be. Keep it small and manageable so you can actually enjoy the process. If your app doesn't excite you, something's wrong. If you're only working on it in order to cash out, it'll show. Likewise, if you feel passionately about your app, it'll come through in the final product. People can read between the lines.

http://www.lisahazen.com/images/37signals.pdf

Let's get real?

LESS IS MORE
See how 37SIGNALS scrapped web-design work to develop software that retools how designers create - and redefines the way business is done.
http://www.lisahazen.com/images/37signals.pdf

UNDERDO STRATEGY
In developing and launching a software product, try an underdo strategy.
http://www.oplaunch.com/documents/underdo_strategy_37signals_Visions_Dec2006.pdf

(Artigo: 2 páginas)

THE SECRET TO MAKING MONEY ONLINE
David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner at 37Signals gives insight into creating a profitable startup company.
http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08

(Vídeo: 32 minutos)

GETTING REAL
The smarter, faster, easier way to build a successful web application.
http://bs.gsdesign.com/wp-content/uploads/2006/04/GettingReal.pdf

(Livro: 177 páginas)

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